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How do you steer your company towards a vision for the future without overcomplicating things or losing momentum? Koen Burghouts is a proponent of futurecasting and backcasting as a way to root your strategy in reality, build alignment with stakeholders, and move towards your vision in a systematic way. He shares how you, too, can put this into practice.
Koen Burghouts
Global VP, Innovation & GM, Business Development
PepsiCo