You are viewing a sample of our content
Sign up for a free account to unlock 3 free content pieces every month.
STREAM
Take a product you’ve launched in various other markets and try to sell it in China. It’ll almost never work. To say this market is complex is an understatement, and you’ll have to completely rethink your existing product and strategy to succeed. Yaw Yeo shares the three things you should know before you enter this market.
Yaw Yeo
Former GM, International Product & Business
Alibaba Cloud