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Being Data-Driven vs Data-Informed

Jun 23, 2023 | 5m

When it comes to making important decisions in product, the tendency is to look at what the data says. But, says Sam Bradley, data doesn't always tell the whole story of what and why your users are behaving the way they are. He believes that the way forward is to be data-informed, where data is one of many other areas you take into consideration.


Sam Bradley

Director of Product Management




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