Let’s face it. There’s no magic in the world that can make your staff love a CRM system, it’s just not going to happen. But with the right set of goals and a proactive approach, Byron Heath says, you’ll be able to get people to use it, and that’s half the battle won. From setting up a CRM tool that is as user-friendly as possible to make sure you’re getting the data you need to generate key reports and measure KPIs, let Byron show you how to make the most of your CRM system.
VP Portfolio & Business Dev for Digital Buildings | Former Vice President APAC