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Everyone Hates CRM, but Don’t Let That Stop You

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Let’s face it. There’s no magic in the world that can make your staff love a CRM system, it’s just not going to happen. But with the right set of goals and a proactive approach, Byron Heath says, you’ll be able to get people to use it, and that’s half the battle won. From setting up a CRM tool that is as user-friendly as possible to make sure you’re getting the data you need to generate key reports and measure KPIs, let Byron show you how to make the most of your CRM system.


Thinkfluencers

Byron Heath

VP Portfolio & Business Dev for Digital Buildings | Former Vice President APAC

Siemens

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Gain Actionable Insights Into:

  • What a CRM tool and a gym membership have in common
  • How to make your employees actually use the CRM tool you purchased
  • Designing a CRM tool that will get you results

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Consumer Life Cycle Marketing