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PODCAST


When Sh*t Hits the Fan: PR Crisis Management - Part 2

Mar 12, 2025 | 18m

In this second part of the podcast, you'll learn what to do when it all goes wrong. Iain shares his insights on what responses you should have on the first day of the crisis, and how to prepare a team for high-pressure media interviews when the press is banging on your door. He also reveals why some businesses end up making things even worse when something bad happens.


Thinkfluencers

Iain Twine

Former Vice Chairman, Reputation

Edelman

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Public Relations