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When Sh*t Hits the Fan: PR Crisis Management - Part 1

Mar 12, 2025 | 8m

What should you do when you’re faced with a public relations nightmare? Iain Twine lays out a tried and tested plan of how a good PR team can turn a crisis around. He explains what can cause a PR crisis, the factors needed in a crisis plan, and how to respond quickly and effectively to minimize damage and restore a company’s reputation.


Thinkfluencers

Iain Twine

Former Vice Chairman, Reputation

Edelman

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Public Relations