What should you do when you’re faced with a public relations nightmare? Iain Twine lays out a tried and tested plan of how a good PR team can turn a crisis around. He explains what can cause a PR crisis, the factors needed in a crisis plan, and how to respond quickly and effectively to minimize damage and restore a company’s reputation.
Former Vice Chairman, Reputation
Episode 1 – The Calm Before the Storm:
Episode 2 – What to Do When It’s All Gone Wrong:
Episode 3 – Post Crisis:
Hosted by Pippa Woodhead