PODCAST
When Sh*t Hits the Fan: PR Crisis Management (A 3-Part Podcast)
May 13, 2019 | 38m
What should you do when you’re faced with a public relations nightmare? Iain Twine lays out a tried and tested plan of how a good PR team can turn a crisis around. He explains what can cause a PR crisis, the factors needed in a crisis plan, and how to respond quickly and effectively to minimize damage and restore a company’s reputation.
Gain Actionable Insights Into:
Episode 1 – The Calm Before the Storm:
- Causes of a PR crisis
- Scenarios you can plan for
- Your crisis plan and what needs to be included in it
Episode 2 – What to Do When It’s All Gone Wrong:
- Responses to have on the first day of the crisis
- Preparing a team for high-pressure media interviews when the press is banging on your door
- Why some businesses end up making things even worse when something bad happens
Episode 3 – Post Crisis:
- What the tipping point of gaining back control looks like
- The first steps to restoring a company's reputation after a scandal
- Evaluating how a crisis has been handled when the dust has settled
Hosted by Pippa Woodhead
Thinkfluencers
Iain Twine
Former Vice Chairman, Reputation
Edelman