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Understanding China's Present Through Its Past (Part 1 of 3)

Feb 4, 2022 | 14m

Before you even think about doing business in China as an outsider, you’ve got to understand its history. In this podcast, Yaw Yeo gives you a brief history lesson – from the right way to read Chinese names to the ideological beliefs of the Chinese people. You’ll come away understanding the logic behind China’s complexities, and be better equipped to deal with them.

Gain Actionable Insights Into:

  • China’s evolution through the centuries
  • The basics of how Chinese culture differs from Western culture
  • How the hierarchical mindset of Chinese society impacts the way they conduct business

Hosted by Pippa Woodhead


Yaw Yeo

Former GM, International Product & Business

Alibaba Cloud



Expanding into New Markets