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We’ve all had this happen: you’re dreaming of getting away for a few days and you Google “trips to Bali”. Over the next few days, every time you open your browser you’re bombarded with travel deals to numerous beach paradises. What’s happening behind the scenes here? Lars Voedisch outlines how brands are watching out for consumer ‘trigger points’ which, with the help of marketing automation tools, can sell products to you. He explains how this works and when it’s effective.
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