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The Customer REALLY Comes First (Part 1 of 3)

Nov 29, 2021 | 5m

Do you work for an MNC and envy the nimbleness of a startup? Even though things may work very differently in a small organization compared to a large one, Abhijeet Dabas has realized that success for both comes when the customer comes first. Having worked in both these environments, he explains how companies of all sizes can become more customer-centric.

Gain Actionable Insights Into:

  • How differently large organizations will act on customer-centricity compared to smaller ones
  • Why it’s more difficult for traditional MNCs to put the customer first
  • Tactics for how large organizations can get close to the ground and understand the needs of their customers


Abhijeet Dabas

CEO, Southeast Asia




Consumer Behavior