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Speak Their Language: Localising for New Markets

Apr 8, 2020 | 14m

When moving into a new market, which aspects of your business must you localize immediately, and what can be left as it is? Vikas Bhola successfully scaled the business across South Asia Pacific. He’s here to share what he’s learned about localizing a product for a new market during rapid expansion.

Gain Actionable Insights Into:

  • Questions to ask yourself before you even think about scaling
  • Common things that get missed during the research process
  • Linguistic and cultural differences you may face in the new market

Hosted by Nadia JH


Vikas Bhola

Former Regional Director, South Asia Pacific

Booking. com



Expanding into New Markets