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PODCAST
Speak Their Language: Localising for New Markets
Apr 8, 2020 | 14m
When moving into a new market, which aspects of your business must you localize immediately, and what can be left as it is? Vikas Bhola successfully scaled the business across South Asia Pacific. He’s here to share what he’s learned about localizing a product for a new market during rapid expansion.
Gain Actionable Insights Into:
- Questions to ask yourself before you even think about scaling
- Common things that get missed during the research process
- Linguistic and cultural differences you may face in the new market
Hosted by Nadia JH
Thinkfluencers
Vikas Bhola
Former Regional Director, South Asia Pacific
Booking. com