How do you create a social cause around your business campaigns without greenwashing? The public can tell when you have well-intentioned initiatives and when you’re just trying to get attention and profit as a business. Michael Alexander answers this and explains how you can make campaigns bold, confrontational, and rewarding without guilt shaming which switches people off.
Hosted by Regina Zhiyenkulova
Communications & Advocacy Expert | Former Regional Campaigns Manager
UN Environment Programme | WWF