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Social Cause Campaigns

Feb 4, 2020 | 15m

How do you create a social cause around your business campaigns without greenwashing? The public can tell when you have well-intentioned initiatives and when you’re just trying to get attention and profit as a business. Michael Alexander answers this and explains how you can make campaigns bold, confrontational, and rewarding without guilt shaming which switches people off.

Gain Actionable Insights Into:

  • How social cause campaigns are different from business marketing campaigns
  • How businesses can start campaigning for social causes like when Coca-Cola launched a social campaign to protect the environment even though their product was not changed
  • Publicising social causes without deviating too much from the brand identity

Hosted by Regina Zhiyenkulova


Michael Alexander

Communications & Advocacy Expert | Former Regional Campaigns Manager

UN Environment Programme | WWF



Social Causes Be a More Sustainable Business