You are viewing a sample of our content
Sign up for a free account to unlock 3 free content pieces every month.
While you can measure every click, it doesn't mean that you should. Sakhee Dheer shares how to choose which metrics to focus on to drive the right impact, and how you can build an integrated view that’s not just based on data but considers the broader organizational goals.
Hosted by Pippa Woodhead
Head of Digital Marketing, APAC
Meta | Google