PODCAST
Risky Business: Maintaining Media Relationships (Part 2)
Mar 13, 2025 | 18m
From saying the wrong things to portraying yourself in a bad light, there are many reputation pitfalls that can cost you your business. Iain Twine explains how a public relations professional can manage the reputation of your company, work with journalists who might be leaning in the wrong direction and minimize risk in the world of social media.
Gain Actionable Insights Into:
- How the modern media ecosystem works in terms of reputation management
- How you can leverage your media contacts when you want to change how a business is being portrayed
- How you can manage a conflict with a journalist over how they write about the client
Thinkfluencers
Iain Twine
Former Vice Chairman, Reputation
Edelman