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From saying the wrong things to portraying yourself in a bad light, there are many reputation pitfalls that can cost you your business. Iain Twine explains how a public relations professional can manage the reputation of your company, work with journalists who might be leaning in the wrong direction and minimize risk in the world of social media.
Episode 1 – What is Reputation Management:
Episode 2 – Maintaining Media Relationships:
Episode 3 – Limitations of Reputation Management:
Hosted by Pippa Woodhead
Former Vice Chairman, Reputation