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Revenue Growth Management: How To Run Data-Backed Pricing Analyses

Jan 25, 2024 | 23m

How much should things cost and what should go on sale? Here to dive into these questions and more is Michael, as he draws from his expertise in revenue growth management. You'll get exclusive industry insights into what goes into creating a pricing strategy that yields the highest returns possible.

Learn More About:

  • (RGM) strategies and their adaptation to diverse customer preferences in different regions
  • Data in RGM and the types of data companies should collect and analyze
  • Dealing with incomplete or lower quality data and constraints in data analysis


Michael Healy

Global Head of Revenue Growth Management

British American Tobacco



Strategic Thinking