Have you ever had a crazy marketing idea you were too scared to try? Dhruv Shanker recounts all the quirky digital marketing campaigns he’s masterminded that have yielded phenomenal results, so the next time your imagination plonks a seemingly impossible idea in your lap, take it seriously.
SVP, Group Head of Affiliates & Partnerships - Daraz | Former Head of Marketing, APAC
Alibaba Group | ofo
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