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Purpose-Driven Brands: Getting Internal Buy in for Social Initiatives

May 20, 2024 | 7m

Getting internal buy-in for social initiatives can be tough, especially when the value isn't immediately obvious. In this second conversation with Juleah, the mastermind behind YSL Beauty's groundbreaking initiative, "Abuse Is Not Love", she shares insights into the art of securing internal buy-in, navigating pushback, and forging impactful partnerships to drive social change.

Learn More About:

  • Gaining support from senior leadership and fostering organizational commitment to social causes
  • Addressing resistance and effectively communicating the value of social initiatives
  • Tangible and intangible measures of impact, and methods for measuring effectiveness


Juleah Love

Global Head of Brand Corporate Engagement, YSL Beauty




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