Everyone likes to save a few bucks, but is simply making your product cheaper than competitors the best way to grab attention? Priyankka draws from her experience running the price perception team at Amazon as she shares how you can make your product stand out from the crowd, and how Amazon managed to position itself using price without losing out.
Hosted by Pippa Woodhead
SVP | Former Global Head of Product & Engineering
Lonely Planet, Red Ventures | Amazon