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Positioning Your Product in a Competitive Industry... Without Just Making it Cheaper

May 10, 2022 | 7m

Everyone likes to save a few bucks, but is simply making your product cheaper than competitors the best way to grab attention? Priyankka draws from her experience running the price perception team at Amazon as she shares how you can make your product stand out from the crowd, and how Amazon managed to position itself using price without losing out.

Gain Actionable Insights Into:

  • The consequences of making price your only differentiator
  • How to demonstrate your value beyond a lower cost
  • Staying sustainable while offering a lower price point

Hosted by Pippa Woodhead


Priyankka Mani

SVP | Former Global Head of Product & Engineering

Lonely Planet, Red Ventures | Amazon



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