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“Omnichannel” vs. “Optichannel”: Keeping Customers at the Forefront

Jan 8, 2024 | 10m

Using all the channels in the world wouldn't make a difference if none of them were actually optimized! In this podcast, Manpreet debunks the idea that an omnichannel strategy is merely about using every channel available. You'll learn how to leverage channels in a way that will truly empower your customers, put them at the forefront of everything you do, and make every one of their interactions an enjoyable experience.

Gain Actionable Insights Into:

  • Simplifying the interactions across the various touch points in a cohesive manner
  • Common mistakes that professionals tend to make while creating omnichannel strategies
  • Ensuring a seamless and consistent customer experience across multiple channels


Manpreet Tejvir Singh

Senior MD & Head of Group Customer Experience




Be Customer-Centric