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Nudging the Asteroid: Influencing Without Authority

Mar 29, 2024 | 15m

Ever feel like a tiny ripple struggling to make big waves due to a lack of authority? Perhaps it's time to flip the script and think astronomically! In this podcast, Bill uses the analogy of "nudging the asteroid" to explain how you can spread good ideas through your organization like a virus (a good one, of course).

Learn How To:

  • Develop a compelling idea for organizational change and how to present it strategically
  • Identify nodes of influence within the company who can help support and propagate your ideas
  • Put personal ego aside, be adaptable, and incorporate feedback into your proposed ideas


Bill Weber

Director, Business Building, 3M Ventures




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