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Neuroscience: Creating Unforgettable Brand Experiences

Jun 25, 2020 | 16m

Years spent in traditional marketing and events left Kristy Castleton feeling bored. She opens up about some of the crazier events she’s created, the science behind them, and what fellow events professionals can do to inject a bit more intrigue into whatever they’re planning next.

Gain Actionable Insights Into:

  • How brains form memories and how you can use this knowledge in event creation
  • Kristy’s INVOLVE neuroscience methodology
  • The alternative venues you should consider for your next conference and why you should think about ditching the agenda

Hosted by Pippa Woodhead


Kristy Castleton

Founder | Former MD

Rebel & Soul | Quintessentially



Consumer Behavior Branding