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Managing Product Lifecycles in Fashion Retail

Apr 5, 2024 | 15m

Do fashion retailers have a crystal ball that tells them what to put on their shelves, and when? Not quite, but the process behind it can still feel like a mystery. Melody draws from her expertise as Director of Product at Macy's, and unravels the intricacies of product life cycles in the dynamic world of fashion retail.

Learn More About:

  • Factors to consider in the product lifecycle, such as social media, fast fashion, and consumer demand
  • Considerations involved in deciding whether to extend, discontinue, or replace a product
  • How different teams, including buying, planning, design, and product development, can work together


Melody Pena-Cox

Director, Product

Macy's Inc



The Retail Sector