PODCAST
Managing Product Lifecycles in Fashion Retail
Apr 5, 2024 | 15m
Do fashion retailers have a crystal ball that tells them what to put on their shelves, and when? Not quite, but the process behind it can still feel like a mystery. Melody draws from her expertise as Director of Product at Macy's, and unravels the intricacies of product life cycles in the dynamic world of fashion retail.
Learn More About:
- Factors to consider in the product lifecycle, such as social media, fast fashion, and consumer demand
- Considerations involved in deciding whether to extend, discontinue, or replace a product
- How different teams, including buying, planning, design, and product development, can work together
Thinkfluencers
Melody Pena-Cox
Director, Product
Macy's Inc