Making Your Customers a Part of the Circular Economy

In this third podcast of this Trail on circularity, Katrina discusses effective ways for businesses to involve their customers in the circular economy. She emphasizes the importance of education and awareness to drive behavior change and shares innovative methods such as interactive campaigns, transparent product labeling, take-back programs, and engaging storytelling. She also highlights the significance of removing barriers, offering incentives, and using authentic communication to promote circular practices.