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Leveraging Community To Drive Your GTM Strategy

Aug 9, 2023 | 10m

Communities can do more than just generate "good feels". In this podcast, Joshua talks about the untapped potential of community-driven growth when it comes to your GTM strategy. You'll learn how to identify community needs, handle feedback effectively, and foster two-way communication between your business and the product community, creating a virtuous cycle of collaboration.

Gain Actionable Insights Into:

  • Understanding and aligning community goals with business objectives
  • How to handle community feedback
  • The benefits and challenges of community-driven approaches


Joshua Zerkel

Head of Global Engagement Marketing




Improve Your Pipeline Building Digital Communities