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PODCAST


Is Marketing Automation Suitable for You?

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Everything seems to be automated these days but with multiple channels across marketing, what’s a seamless way of automating your marketing processes? And should you even automate them, to begin with? Dhruv Shanker shows you how brands go about automating their marketing processes, when and how you should approach the investment in these automation systems, and even why companies can often fail in this.


Thinkfluencers

Dhruv Shanker

SVP, Group Head of Affiliates & Partnerships - Daraz | Former Head of Marketing, APAC

Alibaba Group | ofo

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Gain Actionable Insights Into:

  • The key challenges of cross-channel marketing automation and its management
  • The level of personalisation that's available across different channels
  • Differences between B2B and B2C marketing automation

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Tags

Marketing Strategy