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How to Tell a Creative You Don't Like Their Idea

Jul 8, 2019 | 10m

As a leader, what is the most effective way to say you don’t like an idea without stifling the enthusiasm of your creatives? Matthew Godfrey is here to give you some pointers on how to do just that, and how you can identify when a campaign has legs or whether it’s missing the mark completely.

Gain Actionable Insights Into:

  • Giving feedback in a way that doesn’t dampen creativity
  • How to critique constructively when an idea is missing the mark
  • What sets apart a good campaign from a great one

Hosted by Pippa Woodhead


Matthew Godfrey

Former President

Young & Rubicam



Creativity in Marketing Get Along With Your Coworkers