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PODCAST


How to Influence Consumer Behaviour on a Mass Scale

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Want to make a real difference? Kim Stengert explains how you can use campaigns to spark change. He delves into how he has altered public perception on matters such as plastics, shark fin soup, and the ivory trade, and even managed to change a few laws along the way.


Thinkfluencers

Kim Stengert

Chief of Strategic Communications

WWF

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Gain Actionable Insights Into:

  • How to identify if a campaign isn’t resonating and what you can do to change your tactics
  • Why science will make your messaging more impactful
  • Steps you can take to influence the behaviour of people with a social conscience

Hosted by Pippa Woodhead

Tags

Consumer Behaviour