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How to Influence Consumer Behaviour on a Mass Scale

Mar 12, 2020 | 19m

Want to make a real difference? Kim Stengert explains how you can use campaigns to spark change. He delves into how he has altered public perception on matters such as plastics, shark fin soup, and the ivory trade, and even managed to change a few laws along the way.

Gain Actionable Insights Into:

  • How to identify if a campaign isn’t resonating and what you can do to change your tactics
  • Why science will make your messaging more impactful
  • Steps you can take to influence the behaviour of people with a social conscience


Kim Stengert

Chief of Strategic Communications




Consumer Behavior Marketing Strategy