You are viewing a sample of our content
Sign up for a free account to unlock 3 free content pieces every month.
If finding your brand purpose is purely a marketing activity and doesn’t meaningfully address how your business operates, it’s akin to “putting lipstick on a pig” says Benoit Wiesser. He delves into how to look beneath the veneer to build a brand purpose that truly meets the needs of your stakeholders.
Hosted by Pippa Woodhead
Chief Strategy Officer, Asia