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How Senior Marketers Should Think About Data

Oct 13, 2021 | 14m

Marketers spend almost 95% of their time on data management. This is a statistic that Ranga Somanathan believes strongly in changing. In this podcast, he explains why marketers need to start shifting their mindsets away from simply managing the mountains of data they receive, and actually start interpreting it and creating insights.

Gain Actionable Insights Into:

  • Why data should be used as an “illuminating force” instead of a “support pillar”
  • Ranga’s advice for understanding which marketing tools meet your needs
  • How you can form a collaborative culture around data management that involves all departments, and not just marketing

Hosted by Megan Yulga


Ranga Somanathan

Former CEO, Singapore & Malaysia

Omnicom Media Group



Digital Marketing