PODCAST
How Do TV Stations Decide Which Shows to Air?
Oct 7, 2019 | 11m
How do television executives decide how much to spend on actors, locations, and production? Abhishek Rao talks you through the economic decisions that go on behind-the-scenes at TV networks, and the financial risks they are willing to take for their biggest asset – content.
Gain Actionable Insights Into:
- The flow of money in TV production and the different revenue streams
- Who decides how much money to pour into famous actors
- How technology has impacted how TV economics works
Hosted by Pippa Woodhead
Thinkfluencers
Abhishek Rao
Former VP, Head of Brand & Creative Director
ViacomCBS