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How Do TV Stations Decide Which Shows to Air?

Oct 7, 2019 | 11m

How do television executives decide how much to spend on actors, locations, and production? Abhishek Rao talks you through the economic decisions that go on behind-the-scenes at TV networks, and the financial risks they are willing to take for their biggest asset – content.

Gain Actionable Insights Into:

  • The flow of money in TV production and the different revenue streams
  • Who decides how much money to pour into famous actors
  • How technology has impacted how TV economics works

Hosted by Pippa Woodhead


Abhishek Rao

VP, MTV, Comedy Central

ViacomCBS Networks International



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