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How Do TV Stations Decide Which Shows to Air?


How do television executives decide how much to spend on actors, locations, and production? Abhishek Rao talks you through the economic decisions that go on behind-the-scenes at TV networks, and the financial risks they are willing to take for their biggest asset – content.


Abhishek Rao

VP, MTV, Comedy Central

ViacomCBS Networks International


Gain Actionable Insights Into:

  • The flow of money in TV production and the different revenue streams
  • Who decides how much money to pour into famous actors
  • How technology has impacted how TV economics works

Hosted by Pippa Woodhead


All Things Entertainment