You are viewing a sample of our content
Sign up for a free account to unlock 3 free content pieces every month.
Should your Big Mac taste the same, whether you’re in Bangkok, Bombay, or Baltimore? Pavel Dorosevich weighs in on how much you can standardize and localize consumer products across markets. He even explains how much you can ‘tweak’ an iconic item and how to push back on USA HQ decisions if they won’t translate well in your regional market.
Hosted by Pippa Woodhead
COO, KFC Asia Central | Former Regional Director
Yum! Brands | Subway