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Get People "Hooked" On Your Product

Jun 16, 2022 | 26m

Don't you wish that people were as "hooked" to your product as you are to social media? In this podcast, Nir Eyal goes over the four components of building habit-forming products from his bestselling book, "Hooked", and how you can apply these principles to your products. He uses the Tigerhall app as a case study and explains why you should break the first rule of drug dealing when it comes to creating products.

Gain Actionable Insights Into:

  • Identifying the psychological itch that your product can relieve
  • Creating products that encourage positive habits
  • Staying on the ethical side of creating habit-forming products

Hosted by Pippa Woodhead


Nir Eyal

Best-Selling Author



Let's Talk Tech Building Great Products Innovation