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Don't you wish that people were as "hooked" to your product as you are to social media? In this podcast, Nir Eyal goes over the four components of building habit-forming products from his bestselling book, "Hooked", and how you can apply these principles to your products. He uses the Tigerhall app as a case study and explains why you should break the first rule of drug dealing when it comes to creating products.
Hosted by Pippa Woodhead