Environmental Case Study: The US Retailer Going Plastic-Neutral

Sustainability for a company isn’t about being “100% plastic-free” or “carbon-neutral” – in fact, those are usually terms used widely in greenwashing campaigns. Instead, it’s about setting practical goals that align with your consumers’ needs and being transparent about the journey (even if you’re not as sustainable as you’d like). Danielle Jezienicki kickstarted the sustainability program at the world’s first plastic-neutral retailer Grove Collaborative and shares her hard-won advice for how companies can realistically mitigate their impact on the environment.