Effectively Targeting Your Ideal Customer Profiles

Finding your 'soulmate' in business partnerships isn’t as easy as swiping right. Just like in love, businesses thrive when they connect with their ideal match—customers who truly get them and drive their success. But how do you actually find these dream clients? In this podcast, Susan breaks down the science (and art) of identifying, attracting, and refining your ideal customer profile (ICP). From leveraging hidden data to avoiding common sales mistakes, this conversation is packed with practical insights to help you build lasting, high-value connections.