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Testing is the fifth and final stage of the design thinking process where Dr. Francis Goh says you have to embrace failure with open arms. This is where all your prototypes developed in the previous stage will be scrutinised and refined further to meet the needs of the customer. You’re that much closer to rolling a revolutionary final product.
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Dr. Francis Goh
Founder & CEO | Former CEO
HehSed Consulting | Mercer & Fujitsu