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Design Thinking: Testing (Stage 5 of 5)

Nov 13, 2020 | 8m

Testing is the fifth and final stage of the design thinking process where Dr. Francis Goh says you have to embrace failure with open arms. This is where all your prototypes developed in the previous stage will be scrutinised and refined further to meet the needs of the customer. You’re that much closer to rolling a revolutionary final product.

Gain Actionable Insights Into:

  • The importance of storytelling when engaging your users during tests
  • Creating the optimum environment for gathering data to get the best results possible
  • A to-do list for getting the testing stage right 

Hosted by Pippa Woodhead


Dr. Francis Goh

Digital Innovation Leader | Former CEO

Amazon Web Services (AWS) | Mercer



Innovation Design Thinking