Go to homepage
Get a Demo
Get a Demo

Preview Mode: Access 20% of each content piece.

to get full access!


Design Thinking: Define (Stage 2 of 5)

Oct 30, 2020 | 8m

What exactly is the problem, and most importantly, is it worth spending the money to solve? These are some of the hard questions you’ll have to ask yourself in Stage 2 of the design thinking process. It’s not easy, but Dr. Francis Goh says that it’s all about challenging yourself and your assumptions about what the best solution to a problem is.

Gain Actionable Insights Into:

  • How to discover what your users really want and the challenges they’re facing
  • The best tools to facilitate a fruitful ‘define’ stage
  • Creating a strong problem statement that everyone in your team can agree on

Hosted by Pippa Woodhead


Dr. Francis Goh

Digital Innovation Leader | Former CEO

Amazon Web Services (AWS) | Mercer



Innovation Design Thinking