What exactly is the problem, and most importantly, is it worth spending the money to solve? These are some of the hard questions you’ll have to ask yourself in Stage 2 of the design thinking process. It’s not easy, but Dr. Francis Goh says that it’s all about challenging yourself and your assumptions about what the best solution to a problem is.
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Dr. Francis Goh
Digital Innovation Leader | Former CEO
Amazon Web Services (AWS) | Mercer