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Data-Driven Marketing: An Introduction


Data may be touted as the new oil, but it’s worthless unless you know how to dig it up. Amit Mangwani breaks down how you can effectively use the data you have to solve your problems and get to know your customers on a deeper level.


Amit Mangwani

Head of Sales - Enterprise - S. APAC | Former Director, Retail Marketing, APAC and Japan

Unity Technologies | Intel


Gain Actionable Insights Into:

  • The six steps Amit continually repeats to successfully integrate data into his marketing strategies
  • Why cultivating customer-centric culture within your company is vital
  • The two most important skills marketers need to have to thrive in today’s marketplace

Hosted by Prachi Panda


Consumer Behaviour Marketing Strategy