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Customer-Centric Transformation in Fashion Retail

Apr 4, 2024 | 28m

If your company sold clothes, would they be designed for models, or actual real-life customers? Drawing from his expertise as Global Head of Research and Customer Insights at Mango, Lourenco is here to discuss customer-centric transformation in fashion retail. Get exclusive insights into the challenges and dynamics of the fast-paced fashion industry.

Learn More About:

  • Starting small when it comes to transformation projects to ensure long-term effectiveness
  • The extended customer journey from inspiration to post-purchase engagement
  • Sharing insights with diverse teams, adapting language and messages based on the audience


Lourenço Viana

Global Head of Research & Customer Insights




The Retail Sector