PODCAST
Customer-Centric Transformation in Fashion Retail
Apr 4, 2024 | 28m
If your company sold clothes, would they be designed for models, or actual real-life customers? Drawing from his expertise as Global Head of Research and Customer Insights at Mango, Lourenco is here to discuss customer-centric transformation in fashion retail. Get exclusive insights into the challenges and dynamics of the fast-paced fashion industry.
Learn More About:
- Starting small when it comes to transformation projects to ensure long-term effectiveness
- The extended customer journey from inspiration to post-purchase engagement
- Sharing insights with diverse teams, adapting language and messages based on the audience
Thinkfluencers
Lourenço Viana
Global Head of Research & Customer Insights
Mango