Are viral campaigns a combination of sheer luck and a truckload of marketing budget? Or is there actually a secret sauce to making your campaign go viral? Madhav Nayak explains what makes content go viral, what you should do when your content is viral and how the social currency of social media impacts the results.
Hosted by Prachi Panda
CMO, KFC Asia | Former Senior Global Marketing Director
Yum! Brands | Unilever