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PODCAST


Branding & Distribution Strategies for Growth

Apr 12, 2024 | 11m

How can you get away with selling one shoe at $75 and another at $35,000? Enter the power of branding and distribution strategies. Alexia shares her insights on how diversifying distribution can lead to increased revenue without damaging the brand integrity, using examples from well-known brands like Nike, Tommy Hilfiger, and Tiffany's.

Learn More About:

  • Common misconceptions around distribution strategies within retail companies
  • Diversifying distribution without damaging or compromising brand integrity
  • Adapting distribution and branding strategies to stay relevant in a rapidly evolving market

Thinkfluencers

Alexia Dubois

ShopAmour USA | Former Director, Market Merchandising

Founder | Tommy Hilfiger

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Tags

Branding The Retail Sector