PODCAST
Branding & Distribution Strategies for Growth
Apr 12, 2024 | 11m
How can you get away with selling one shoe at $75 and another at $35,000? Enter the power of branding and distribution strategies. Alexia shares her insights on how diversifying distribution can lead to increased revenue without damaging the brand integrity, using examples from well-known brands like Nike, Tommy Hilfiger, and Tiffany's.
Learn More About:
- Common misconceptions around distribution strategies within retail companies
- Diversifying distribution without damaging or compromising brand integrity
- Adapting distribution and branding strategies to stay relevant in a rapidly evolving market
Thinkfluencers
Alexia Dubois
Former Director, Market Merchandising
Tommy Hilfiger