Brand Building in a Low Attention Economy

Scroll. Swipe. Skip. Repeat. We’re all rushing for time, multi-tasking, and dividing our attention between three screens at one time. This is the consumer pattern in today’s environment and it’s left some brands scratching their heads while other brands are adapting well to getting all the attention they need. Madhav Nayak shows you the different ways you can go about capturing people’s attention, where you might be going wrong and some key things that marketers think are good for brand building but are actually harmful.