Agile Pillar 2: Customer Value

Diving into the second pillar of the agile methodology – customer value – Tim Wieringa, brings you back to the global chemical company he spoke about in the first part of this Trail, this time how he helped their R&D campus in Shanghai. He shares how he restructured and improved an annual two-day event of theirs called “Innovation Day”, so they could better understand how they could cater their strategies to bring more value to their customers.