Jocelyn was the first Malaysian and first woman to be appointed Chief Operating Officer of UNIQLO Malaysia, where she undertook financial and commercial responsibilities for 40 stores and an e-commerce business. Prior to that, she was the first Malaysian and first woman to be appointed General Manager of PepsiCo Malaysia, Singapore, Brunei, Mongolia and the Pacific Islands. Before entering general management, she spent most of her career in marketing for global companies such as PepsiCo, Danone, JT International, and British American Tobacco.
Jocelyn has won a number of marketing and branding awards, including two Malaysian EFFIE awards. She was also named one of the Top 50 CMOs in Malaysia by MARKETING Magazine in 2013.
Jocelyn strongly believes that Diversity and Inclusion foster creativity and dialogue, and drives sustainable growth. She led PepsiCo Malaysia to win the 2014 TalentCorp Life@Work Award (Lean Organisation), and the 2014 PepsiCo Harvey C. Russell Award for D&I.