With over a decade of creative and integrated marketing experience, Fe has worked with top international brands including Facebook, Microsoft, Kodak, Canon, Coca-Cola, and Bloomberg. With a passion for providing consumers with the ultimate brand experience, she has worked across various mediums including print, digital, events, retail, broadcast and social media to create engaging brand activations and campaigns.
She is currently the Managing Director of Greenpark. A global award-winning digital content agency, Greenpark specializes in performance-driven content for earned and owned media, enabled by the latest tech and AI innovations. Their global client portfolio includes Unilever, AIA, Globe Telecom and more.
In the past, Fe worked on several award-winning campaigns including #BabyFace, which won Best Campaign - Original Content at the Mob-Ex 2018. The ‘Chengdu Pambassador’ campaign she helmed also won two Gold Awards at the Marketing Awards for Best Consumer Event and Excellence in Experiential/Event Marketing. The campaign also won Best Use of Facebook at The Shorty’s Awards, which honours top performers in social media.