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When Is It Time For a Brand Refresh?

Jul 26, 2022 | 2m

How do you identify whether your brand is ready for a refresh, and how exactly is a refresh different from a rebrand? Leah Ryder is somewhat of an authority on this topic, having successfully led Trello's 10-year brand refresh. She outlines what exactly a brand refresh entails, and when you can consider carrying this out to maximize impact.


Leah Ryder

VP, Product Marketing | Former Head of Marketing, Trello

Cisco | Atlassian



Marketing Strategy Branding