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When Is It Time For a Brand Refresh?

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How do you identify whether your brand is ready for a refresh, and how exactly is a refresh different from a rebrand? Leah Ryder is somewhat of an authority on this topic, having successfully led Trello's 10-year brand refresh. She outlines what exactly a brand refresh entails, and when you can consider carrying this out to maximize impact.


Thinkfluencers

Leah Ryder

Head of Marketing, Trello

Atlassian

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Marketing Strategy Branding