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Con artists use basic social psychology and non-verbal behavior to get people to trust them, to present their arguments persuasively, to understand what makes someone tick and use it to win their trust. Take it from Dr Mark Frank, renowned social psychologist who interviewed and analysed six con artists in the docuseries 'Inside the Mind of a Con Artist'. Where con artists use these skills to deceive and steal, we can ask – how can the honest person use them to hone their skills of persuasion towards more ethical goals? Join this livestream to find out.