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VIDEO
No brand can deny the powerful impact that creators have in influencing buying decisions, yet the current social media platforms don't allow creators to fully own and monetize the communities they build. This is why John Kraski believes that brands cannot neglect the huge potential of Web3 in solving the creator economy's pressing challenges, and the inevitable shift that will unfold. In this livestream, he'll share his ideas and suggestions on how brands can think through what community building could look like on the decentralized internet.