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Challenges in Carrying Out a Brand Refresh

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If you're leading a brand refresh, you'll know that it is not only a huge creative challenge, but also one of storytelling and managing various stakeholders' and customers' expectations. Leah Ryder led Trello's 10-year brand refresh, and shares some of the challenges she encountered through the process so you can be better prepared.


Thinkfluencers

Leah Ryder

Head of Marketing, Trello

Atlassian

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Marketing Strategy Branding