A Brand Refresh Playbook

Name: A Brand Refresh Playbook
Uploaded: 2022-08-07T16:00:00Z
Duration: 3 min 5 s
Description: If you're leading a brand refresh, you'll know that it is not only a huge creative challenge, but also one of storytelling and managing various stakeholders' and customers' expectations. Leah Ryder led Trello's 10-year brand refresh, and shares some of the challenges she encountered through the process so you can be better prepared.

Aug 7, 2022 | 3m

If you're leading a brand refresh, you'll know that it is not only a huge creative challenge, but also one of storytelling and managing various stakeholders' and customers' expectations. Leah Ryder led Trello's 10-year brand refresh, and shares some of the challenges she encountered through the process so you can be better prepared.

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Leah Ryder

Senior Director of Product Marketing | Former Head of Marketing, Trello

Cisco | Atlassian

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A Brand Refresh Playbook

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